September 27, 2005

Seth's Blog: What makes an idea viral?

Seth's Blog: What makes an idea viral?: This is some important information to keep in mind when trying to not only spread something virally but also when you are pitching an idea at work.

You need to make sure the person receiving the idea understands it and understands why it is important to them. (i.e. power, income, prestige) Then you need to make sure to encapsulate it so it is easy for them to pass on and receive the same response. Thanks Seth for the concise summary and explanation.
A bit of a clip, but definitely go read the whole thing.

"No one 'sends' an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits

No one 'gets' an idea unless:
a. the first impression demands further investigation
b. they already understand the foundation ideas necessary to get the new idea
c. they trust or respect the sender enough to invest the time"


Missy said...

What about creating an unsolved problem so that someone doesn't get it but seeks help in solving it and in turn spreads the message?

TW said...

Possibly, but you have to be dealing with the sort of people with curiousity and I am not sure there are really many of those with the sort of time it might take to solve a problem. Have you an example?